Here, then, are seven digital trends worth paying attention to.

1. Online events

According to a recent GlobalSpec Marketing Trends Survey, 47 percent of industrial companies are increasing their spending on online events. Online events, sometimes called virtual events or online tradeshows, are a trend made possible by high bandwidth availability and emerging technologies that allow media companies to produce and host highly-interactive experiences. Online events targeted to your specific audience offer you an excellent opportunity to showcase your product line, build your brand reputation, provide content to your audience, and connect with prospects and customers. What’s more, you can do it all from the comfort and convenience of your desktop — as can your audience.

2. Video

Video is experiencing a significant growth spurt — in fact, a high percentage of companies are increasing their spending on video, and it’s easy to see why. In the age of YouTube, videos are cheap to produce; homemade production quality is not only acceptable, but cool. Also working in video’s favor is the fact that many people like to watch, not read. Looking for some good ideas for video? Try brief interviews with executives, conversations among product managers, product demonstrations, or on-site visits to customers using your products.

3. Social Media

Although many companies have begun implementing social media, make sure you understand the specific reasons and goals for your own social media strategy. For example, the top reasons companies use social media are for branding and lead generation purposes, yet only 3 percent of companies say social media is one of their top three sources for leads. At this point in the maturation of the social media market, increasing brand awareness and building relationships are the most effectively achieved outcomes. LinkedIn is the most popular social media platform the industrial industry, for example, followed by Facebook and then Twitter.

4. Digital Content

A few years ago, everyone was saying, “Content is king.” Well, in many ways, content still is king — digital content — as attested to by the huge growth of e-readers, the iPad and other devices for consuming digital content. And it’s not just web pages. There are videos, webinars, downloadable PDFs, e-books, interactive tools and more. Your customers and prospects are hungry for content to help them do their jobs and make better purchasing decisions. Your job is to create that content and get it to them in digital format.

5. Internet Banner Advertising

Internet banner advertising has become a strong value proposition for marketers because of the availability of highly-targeted advertising networks that can place your ads on specific sites frequented by professionals in your industry. Online advertising networks also offer the convenience of reaching many sites with a single buy, helping you save time and make the most effective use of your budget. Banner ads are highly visual; they offer great branding opportunities and can drive qualified, targeted traffic to your website.

6. Testing and Analytics

One big advantage of digital media is that it is easy to test and measure. A/B testing is becoming a popular way to optimize email campaigns, web pages and other online media. A/B testing basically means you split your list in two and send each list a slightly different version of what you’re testing, changing only one thing at a time and measuring what performs better. In addition, every company should be performing some type of website analytics, such as measuring traffic, page popularity and visitor behavior, to help make informed decisions about optimizing its site.

7. Online Marketing Budgets

The top eight channels for increased marketing spend in 2011 are all online — from social media and SEO to internet banner advertising networks and online newsletter sponsorships and more. In addition, according to GlobalSpec’s 2011 Industrial Marketing Trends Survey, companies spend an average of 38 percent of their marketing budget online and 50 percent report that online marketing is a larger percentage of their overall marketing budget this year than last year. Online marketing should continue to take a bigger slice of the marketing budget in subsequent years, as more marketers experience the ROI associated with online programs and discover they can connect better with customers and prospects online.

http://www.adotas.com/2011/11/seeing-past-fads-in-digital-marketing/

A good SaaS Consultant will assist your company in implementation, customization and optimization. A consultant will interact with your solution provider and ascertain that the process of implementation proceeds quickly and integrates with your business applications without any unexpected issues. Furthermore, as part of the process of customization, once your SaaS business solution is operational, a consultant will help you in creating customer reports and custom scripts enabling you to get the necessary business information required to run the company. Finally, a consultant will help you to identify the existing system deficiencies and accordingly formulate plans to solve them and seal the process of optimization by ensuring the returns on investment that you expect from the investment you have made in your SaaS business systems.

LeoTechnosoft, an IT giant in India, provides specialized consultancies embracing the SaaS model. LeoTechnosoft is uniquely positioned to assist your organization in all different phases of your next Software as a Service (SaaS) implementation. The organization has extensive experience in the implementation, customization and optimization of leading SaaS business applications. It is true that there are many SaaS Consultants in the market, but with Leo Technosoft you must be assured of quality and excellence.

However the problems that are commonly faced by companies or marketers, who are trying to leverage the social networking platform to market their products/services, are:

1. The targeting is low because people in those sites are diverse. Because of that, the ROI is also low.
2. Most people don’t bother about the advertisements on social networking sites because they are often after the people they could meet on those sites.
3. Because of the spam advertisements on the social networking sites, the advertisements are given few notices by real customers.

The best solution for the above mentioned problem is your own Micro Social Networking platform. Create a small yet targeted community; engage them with an informative, useful and innovative social networking application. As a thumb rule a marketer should always remember, that, 20% of your customers buys 80% of your products/services. Use a Micro Social Networking site to draw a circle around the 20%, connect to them with personalized communication, and give them a platform to interact and share their experiences, talk about their needs and expectations. It’s a very narrow niche, but it will surely help you to minimize expenditure and maximize ROI.

There is so much benefit of a micro social networking application and a Micro Networking platform on Mobile is evidently, a cherry on the cake. The world is moving on a fast pace. We cannot even afford to blink your eyes. The first one to score on the list of speed is, none other than, technology. From a prediction of just five computers to desktops, notebooks and the latest being smart phones such as iPhone and iPad. The applications introduced through these latest inventions have revolutionized the way we work. Most important feature of these smart-phones is their presence. Businesses can connect to their allies, be it customers, stakeholders, agencies, just with a click anytime and anywhere. One can display the products, services, their USPs, new arrivals, easily on a Personal Micro Social Networking site, in a matter of few seconds. A new venture can easily create a small application for itself with the right offer along with the right use of this technology.

According to Mr. Satyen Jain, Founder & CEO of Leo Technosoft, an emerging Mobile Application development company, the mobile application industry has climbed the bandwagon along with the rising fan following of iPhone and iPads. He further adds that the year 2010 saw a major upheaval in the industry and expects that the popularity will only go northwards in the coming years.

It was not a surprise when research giant IDC predicted that smart-phones and tablets are expected to outsell computers in the next eighteen months. It is still believed that mobile is an under – exploited market. Just imagine the power of a Micro Social Networking site compatible with mobile, when mobile market is exploited to its maximum!

Facebook offers a base payment of $500 (one bounty per security bug) but says it is willing to pay more if the discovered flaw is a major one. The company says this new program is one of the ways it shows appreciation to the security researchers who help it keep the service safe and secure for everyone. It is allowing security researchers to create test accounts on Facebook in a way that doesn’t violate the website’s terms of use and doesn’t impact other Facebook users.

In order to qualify for a bounty, Facebook says that hackers must:

• Adhere to its Responsible Disclosure Policy by giving the company a reasonable time to respond to a report before making any information public and make a good faith effort to avoid privacy violations, destruction of data, and interruption or degradation of the service during research
• Be the first person to responsibly disclose the bug
• Report a bug that could compromise the integrity or privacy of Facebook user data, such as Cross-Site Scripting (XSS), Cross-Site Request Forgery (CSRF/XSRF), and Remote Code Injection
• Reside in a country not under any current US Sanctions (such as North Korea, Libya, Cuba, and so on)

Previously, Facebook has focused on simple recognition by putting the security researcher’s name on its security page under a list of White Hats (at the time of writing, there were 42 individuals listed). The company also often sent them Facebook merchandise, and even offered jobs based on their disclosures or their security work elsewhere (infamous hacker Geohot was hired three months ago). Now the portal has been upgraded so that security researchers can sign up, log in, and report bugs.

That being said, there are some exceptions that Facebook lists right off the bat:

• Security bugs in third-party applications
• Security bugs in third-party websites that integrate with Facebook
• Security bugs in Facebook’s corporate infrastructure
• Denial of Service Vulnerabilities
• Spam or Social Engineering techniques

Since Facebook has more than 750 million users, vulnerabilities can potentially affect a huge number of people. As a result, this security bug bounty program, while not new (Mozilla and Google offer one as well), help hackers make a positive impact on the website.

Users are now able to feed your payment information after purchase, to win and go through different games or applications that use Facebook. The brands selling their product though Facebook , will get a good advantage out of it. This new Facebook payment system has already being tested by Facebook Developers for months. This system is already approved by some of the major developers like Zynga, Fish Play, Digital Chocolate, PopCap and Arkadium.

“Credits Facebook is currently used in over 350 applications 150 developers representing more than 70 percent of the volume of virtual real estate transactions Facebook “ as written in the official company blog by Deb Liu, director of marketing for the Facebook platform. Liu also said, Using the Facebook credit, the developers can keep 70% of revenue generated through virtual goods transactions.

Benefits & uses of Mobile Technology

Rational Technologies provides offshore mobile application development and porting services that enable clients to experience the benefits of mobility such as instant availability and access, real time integration with dedicated automated devices M2M, GPS systems, SMSC gateways integration, compatibility and integration with the existent information systems, connectivity with GPRS and other locations based services, user friendly features, picture supporting facilities, videos, sounds, and many other.

We have expertise in developing Mobile Applications across a variety of platforms and devices. Our experience includes Blackberry Mobile Application Development, Windows Mobile Development, iPhone Mobile Application Development, BREW Mobile Application Development, Symbian Mobile Application Development and Android Mobile Application Development.

Outsourcing of custom mobile software development can provide users with access to real-time information anytime, anywhere on any device. It is a technology that is growing and people are just fond of using it. Some use it just for entertainment and some to generate revenue, by delivering premium and paid contents through it. Nowadays, it is not only used for text messaging, communication and networking, but also for chatting, votes, registrations, ratings, emergency systems, marketing and statistics purposes.

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]]> http://onlinedigitalmarketing.wordpress.com/2011/08/01/mobile-application-development/feed/ 0 leosys http://onlinedigitalmarketing.wordpress.com/2011/08/01/iphone-application-development-some-precincts/ http://onlinedigitalmarketing.wordpress.com/2011/08/01/iphone-application-development-some-precincts/#comments Mon, 01 Aug 2011 11:16:04 +0000 Admin http://onlinedigitalmarketing.wordpress.com/?p=40 ]]> Posted by Perception System Monday, August 1, 2011

iPhone application development  may be technically easy just because of your adeptness at programming languages and other technical skills. You may be planning to develop the best of the iPhone application and put it up for sale to the iPhone users. Before doing this you should be aware of the restrictions that Apple Inc. the designers of iPhone, have applied. These restrictions could have an adverse impact on your creativity and application development plan. Some of the prominent restrictions that could limit your scope of developing the applications are as follows.

Either or:
One of the major restrictions applied by Apple is that the user can run only a single application at one given time. This implies that two applications cannot be run simultaneously, no matter how important both are.
Suppose, you receive a call while you are using the internet, either you stay glued to the internet and not attend the phone or exit from the internet to attend the phone. You cannot do the two things simultaneously. This is one great issue for the application developer because it may reduce the relevance of the applicaion.

Suppose you are in the midst of an application pertaining to the trading of stocks in the market. This required inputs from you in the real time. Now when you are going to implement a crucial decision of buying or selling the shares, you start getting an equally important call. Now either you can attend to the call or you have to continuing the trading. You can run only a single application at any given point of time but not both simultaneously.

Background of Third party:
This is the extension of the restriction mentioned earlier. The earlier point was about running an application on screen but this is about running an application in the background. This restriction does not allow any third party application to run in the background. This implies that when you are attending a call crucial for your business, you cannot collect any messages through the instant messenger. The worst part of this is that you are shown to be offline to the message sender. This could lead to a lot of misunderstanding and heavy financial losses.

Centralized Control:
No application can be directly accessed by the iPhone user. Every iPhone user has to download the application from the Apple Store. This implies that the developer has to first submit the application to the Apple Store and if Apple Inc. finds it worth distributing among the users, then and then only the application is going to be accessible by the iPhone users. This sort of centralized controls not only puts restrictions on the developers but also increases the chance of unnecessary delay in the utility of the application.

Version compatibility:
The application working on the latest version may not work on the earlier version. This is because the operating system of different versions may not be compatible. This is very crucial for the application developer because he/she has to finally test the application on two versions of iPhone operating systems.

Source: EzineArticles

One must understand that digital marketing is not about traditional forms of marketing or promotion like radio, television, print, or billboards. These mediums are not capable of providing an immediate response or feedback. There might be cases when someone reverts, but there is no precise way to get the exact number of people who saw or read a particular advertisement. Statistics, surveys and data are collected, but that comes a lot after an advertisement has made its initial impact.

Digital marketing revolves around the world of Internet, which has evolved as the most potent communicative as well as marketing medium in the modern era. Internet can be used to ‘push’ a message to prospective clients or customers via IM, email, RSS, or ‘pull’ content serving as a banner and pay per click search items. Concisely, digital marketing is a blend of ‘push’ and ‘pull’ Internet technologies to implement marketing campaigns. As everything happens digitally, a reporting engine can be layered in a campaign allowing an enterprise to see how the campaign is performing in real-time, such as how, what, and how long a particular campaign is being viewed, and other actions like purchases made and response rates. However, one should keep in mind that digital marketing evolves constantly and new innovative technologies are created all the time. WiFi, phone web access, broadband internet, are rapidly replacing the traditional means of marketing, a trend that is bound to amplify as the web matures.

Lead Zoomer, is a digital marketing company, which will help your business to grow one lead at a time. Lead Zoomer is a  SEO marketing company in India where technology and revenue growth meet. The company will provide you a 360 degree marketing and branding approach for optimum communication and measurable results, which is demonstrated by the numerous clients they have worked with over the years.

Therefore, it can be said that digital marketing is certainly a potent weapon to trigger a rapid growth in your business. Make sure you are ready to take full benefit of it and watch your revenues soar higher and higher.

Affiliate marketing programs provide a unique opportunity to partner with powerful affiliate marketing websites to promote products and services on a pay for performance basis.

Website Design – The Most Important Factor for Affiliate Marketing

Since affiliate marketing is a way of promotion through internet, the website is the most crucial element for lead generation. So the first step towards setting up a successful affiliate marketing program is creating a captivating yet professional looking website. The website besides being compelling must also be extremely user-friendly for easy navigation throughout the website that will motivate guest visitors to click on the links to the products and services that have been promoted, and make a purchase.

Choosing the Right Affiliate Marketing Program

There are a number of considerations when it comes to choosing the right affiliate marketing programs.

• Selecting the right kind of products that will engage the interest of the people who are likely to visit your site.
• Get clear about the Terms and Agreement of the company providing the affiliate marketing program. Negligence in reading company’s terms might cost you heavily in future.
• The reputation of the company providing the affiliate program should be well established and creditable. People show maximum interest in buying products from names they are familiar with.
• The level of user friendliness of the program is an important consideration to make a selection.

When making decisions about affiliate marketing programs, it has always been easier to get a click on the ads than it is to get someone to fill out a form. Thus your affiliate marketing program should focus on your target audience and how well this program can give desired results.

Technologies are changing rapidly and so are the marketing trends ruling the corporate world. Hence most of the marketing campaigns today are taking the digital route because of affordability and flexibility. LeadZoomer is one such company offering SEO, web designing and digital marketing and a robust lead management program for long term benefits. LeadZoomer has a proven track record in assisting clients in their most important task i.e. lead generation and lead management.

To know more on how we can design a highly effective digital marketing strategy for your product and service promotion via affiliate marketing, visit us on www.leadzoomer.in or call us at 407-287-6431(US)/ +91-94223-01178.

Getting Started with Forum Participation

Forum posting involves posting the link of your trading website in many similar forums. Locating and participating in relevant forums is a great way to drive traffic to your targeted website. Forums are an ideal platform where you can share ideas, learn, interact and advertise your product or services for free.

To get desired results, it is very important to remain active in forum postings by contributing on a regular basis and giving relevant pieces of advice to fellow members of the same forum. This way some value and credibility can be earned. Forums allow members to add links back to their websites every time they post a new comment on someone else’s post. These links to your website posted on the forums can be of great help as far as search engine optimization is concerned. Top search engines that crawl on these forums will allot a high rank to your website based on the links you have given at the end of every posting.

You can also start your own threads and control it yourself. Search engines index the threads submitted in the forums which helps to drive considerable amount of free targeted traffic to your website. Forums are a good place to learn about new trends and happenings in your specific area of interest which will in turn help design your marketing strategy to promote your products and services.

The Power of Blogging

Blogging is both popular and cost effective when used for business marketing purposes. Writing blogs is increasingly being used to promote businesses, to make product announcements, to participate in a community, to share specific knowledge, to introduce a new product, to attract customers and finally to increase sales. A well-written, entertaining and focused blog can generate huge volumes of traffic from visitors. Blogs also present a unique opportunity to ‘suggestively’ promote to audiences.

LeadZoomer (www.leadzoomer.com), a leading online digital marketing company proactively participates in discussion forums and blogs on behalf of our client companies to generate qualified leads for them. LeadZoomer, using its experience in online marketing, offers quality blog and forum management services that enable businesses to establish a conversation with their audience. With the perfect blend of dedicated marketing experts and creative people, LeadZoomer can manage your blogs and forums efficiently and deliver the desired results at low cost.

Apart from our custom blogs and forum management services, we offer other SEO services such as Video Streaming, Link Building, Article Submission, Social Networking, Content Optimization, Web designing etc.

For further information on our blogs and forum management services drop us an email at info@leadzoomer.com or talk to us at +91-94223-01178.